Oryx has announced the European debut of the next-generation ORYX sports cruiser at the Cannes Yachting Festival 2019. Their presence on the French Riviera in September will mark the luxury brand’s first international debut, and a pivotal step in a global expansion strategy that has seen Oryx embrace a fresh and exciting design philosophy for its refined new models. The WSB take an early look at the much-anticipated 379, due in September.
Launched in March 2019 at the Dubai International Boat Show, the 39-foot ORYX 379 is the first model of the next-generation line of Oryx sport cruisers, marking a significant departure from the brand’s previous models.
The 379 is designed by Hussein Alshaali and is the designer’s first collaboration with Oryx. A combination of striking style and superior technology, the ORYX 379 is built on ideals forged by Gulf Craft’s 37 years of boat building expertise.
Sophistication and superior quality define the new model, making her the ideal sports cruiser for both experienced and first-time boat owners alike.
With a distinct near plumb bow design, the ORYX 379 merges power and performance with exceptional styling. Maximum space has been utilised inside and out, offering ample social areas for excursions with family and friends.
Inside, she comfortably sleeps up to four guests. Composite teak decking and warm white lighting create a home away from home ambience throughout.
Part of the Gulf Craft group, Oryx was established in 2005 and has been hugely successful in the Middle Eastern market. The new model is distinct from the brand’s existing range and has been designed with an international clientele in mind.
Speaking of the brand’s planned expansion into Europe, Gulf Craft’s Chairman, Mohammed Alshaali comments: “The Oryx brand was launched in 2005 and marketed regionally in the Middle East. We’ve experienced fantastic success over the past few years with our range of sports cruisers.
Following years of experience, we’re extremely proud to say that we have now reached the same level of quality as seen in the Majesty line of luxury motor yachts, and we’re ready to begin our international expansion. Oryx yachts are what we like to describe as the nautical equivalent of a sports car. As part of our plans to ensure our growing success, we’re ready to bring the all-new Oryx line-up to international markets.”
Drawing on Gulf Craft’s legacy of building luxury superyachts, the Oryx 379 is the first in the next generation of larger Oryx yachts designed specifically for the international market.
Oryx Brand Manager, Talia Maggi continues: “In the 379 we have created a more modern, sleek, and stylish boat; she is completely different from the classic Oryx range. The bow shape is eye-catching, the standard of craftsmanship is top-notch, and the price is extremely competitive.
We’ve already had fantastic feedback from both new and repeat clients. We’re excited to debut the Oryx 379 as our first boat in the European market and are already in the design stages for the next model in the series at around 50 feet, set to be launched at Cannes 2020.”
The Oryx 379 will be on display at the Cannes Yachting Festival from 10th – 15th of September. Following the Cannes show, the Oryx team will attend the Southampton Boat Show and Salone di Genova where the ORYX 379 will also be on display.
The 379’s use of materials, meticulous fit and finish, is a testament to Middle Eastern expectation for quality. The next-generation 379 is a sublime day or weekend sports cruiser that oozes style. Oryx’s first step into international expansion looks extremely exciting albeit into a very competitive European market.