Pride and prejudice in the new Princess 98 Motor Yacht

The World Premier of the Princess 98 Motor Yacht took place at this year’s Southampton International Boat Show and was an immediate hit with potential customers and drove huge interest from the public. The new 98 Motor Yacht provided a showcase for the brand’s interior design expertise and, through its unique ownership, its close relationship with some of the World’s most luxurious fashion houses and fellow LVMH brands.

Princess 98 MY

The first 98 has been styled in conjunction with Fendi Casa and includes a wealth of furniture, fabrics, detailing and floor coverings from the Italian design house throughout her spacious interior.

Princess 98 MY Saloon

This sleek and elegant yacht is designed for long range cruising, built using refined and luxury materials. The 98 has a wide range of optional layouts that can fit many of its target market requests.

Princess 98 MY Master Stateroom

From the vast flybridge to the walk-through foredeck seating area, her exterior spaces have been designed with entertaining in mind, also a sense of interior space and natural light has been taken into account when designing the 98 which is clear as soon as you step on-board.

Princess 98 MY Dining Area 

With a unique combination of the latest technology, traditional craftsmanship and Princess styling, the new 98 Motor Yacht is a long range cruising yacht with a commanding presence.

Princess 98 MY  

Her main deck incorporates a walk-through foredeck and seating area, an alternative entertaining space when moored stern-to. For water sports there is an electro-hydraulic bathing platform for the launch and recovery of a tender or jet-ski, or simply for use as a submerged swimming or diving platform.

Princess 98 MY 

The large transom garage can accommodate a jetski which can be lifted using the flybridge crane. The flybridge can be specified with an optional hardtop with integrated sunroof which also allows the crane to be stowed fore/aft, freeing up the aft deck as an additional area for free standing furniture.

Princess 98 MY Saloon 

Her interior is beautifully appointed and finished to the highest standards. Panoramic windows ensure the saloon and dining area are light and open with views from every position.

Princess 98 MY Port Cabin

Accommodation can be configured for eight or ten guests with up to six crew in separate quarters offering a wide choice of configurations, accommodating a wide range customisation tastes for potential customers. The Princess 98 MY continues the direction in innovation and growth seen in recent years from the Plymouth based builder and firmly places them at the forefront of luxury British boat building.

Princess owner views at the ILBC

One Comment on “Pride and prejudice in the new Princess 98 Motor Yacht

  1. I went on board this yacht at the Southampton show and it was indeed truly superb. The interior materials were sumptuous, however the Fendi branding everywhere was perhaps a little OTT for some tastes, but that was how the client (Taiwanese, I believe) wanted it. Lamp shades, fabrics, even the carpet had the F logo cut into it all over. Dial the branding back by 30-50% and it would become less “showy” and way better for it. The exterior spaces were delightful, too, especially the foredeck seating/lounging area.


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